Find your Tribe

Ellen Claesson

Meet Ellen

" Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do".

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Find your Tribe

Robin Packalen

Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.

Kollektionen / Find your Tribe / Training

Train to live

Wir bei Björn Borg lieben es zu trainieren, aber nicht um Weltmeistertitel zu holen, sondern um die beste Version unserer Selbst zu werden. Wir leben nicht, um zu trainieren. Wir trainieren für unser Leben gern.

Find your Tribe

Julian Hernandez

We’re proud to announce our new ambassador, stylist and content creator @mrjulls:

Find your Tribe

Sharareh Hoss

Training means a lot to me. Training has helped me both physically and mentally.