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Find your Tribe / Training

Valdemar Fredriksson

Meet Valdemar

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better. You can count on Valdemar on all things training and wellness.

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Collections / Find your Tribe / Training

Bij Björn Borg trainen we graag. Niet om wereldkampioen te worden, maar om de beste versie van onszelf te worden. We leven niet om te trainen, we trainen om te leven.

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Guide / Training

We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.

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Collections / Find your Tribe

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Find your Tribe / Interviews

Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.

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