Stories

Join our gym training program - designed with a 4 day workout split.

This full-body workout challenge is designed to build strength, endurance, and confidence through structured weekly exercises. Each week, we’ll progress with new movements to keep you motivated and challenged. Let’s dive into the details and get ready to achieve your best!

Functional strength training is a powerful way to build real-life strength, improve balance, and boost overall fitness. In this guide, we cover the key benefits, beginner-friendly exercises, and an easy home workout plan to help you get started. Discover how functional training can enhance your fitness and prepare you for everyday challenges.

Creating a personalized workout routine is key to reaching your fitness goals, whether you're focusing on strength, cardio, or flexibility. In this guide, you'll learn how to build your own routine step by step and have a free fitness plan template to design a workout plan tailored to your needs.

In this workout program from our gym at Björn Borg, our Creative Director, Andreas Gran, demonstrates an effective 20-minute AMRAP session that is sure to get your heart rate up and muscles burning.

Explore Björn Borg's latest collection of tennis apparel. Discover stylish tennis skirts, tennis bags, and more, designed for both training and everyday wear.

This Pilates workout takes only 20 minutes to complete and effectively trains the entire body. Read on to discover our Pilates workout that focuses on strength, flexibility, and body control.

This CrossFit workout is designed to train the entire body and includes six effective exercises that activate multiple muscle groups. By combining different movements, you will strengthen your chest, shoulders, arms, back, core, legs, and glutes.

Read more about the benefits of jump rope training, technique tips, CrossFit jump rope exercises, and take part in an effective workout session.

Read more to learn about our outdoor workout sessions. We offer both strength exercises and effective routines for outdoor gyms that help you build strength and improve your fitness.

Learn more about the rowing machine. Improve your fitness, strength, and endurance at home and at the gym.

Join us on the dips workout where we show some different examples of dips exercises.

We have some great highlights from our 2023 Sustainability Report. Read more about them here!

Read more about Calisthenics and learn exercises you can add to your training routine.

Here we talk more about what low impact workout is and of course show some examples of exercises.

Wall Pilates is a rapidly growing trend in fitness where you utilize your own body weight.

Find the spring and summer outfits here at Björn Borg.

Learn more about how you can increase your well-being and improve your mental health through mindfulness.

Join us as we talk more closely with our Head of Sustainability Sofia Svensson, to discuss green energy in factories.

Learn more about boxing, boxing terms, punches & combinations, and join us to see how it looks during one of our training sessions.

Here you can learn padel rules and get smart tips to improve your game on the court.

This workout session includes a warm-up section followed by 7 effective exercises for home strength training, which can easily be performed using body weight and are perfect for exercising in a home environment.

Join us as we guide you through our assortment of sports underwear!

Here we guide you through our various styles of swim shorts & beachwear.

Explore the relationship between exercise and the brain and learn about workout activities that promote both physical and mental health.

Get tips on what to take to the gym – a.k.a. the gym essentials.

Join us as we meet Sofie Järdler, personal trainer at Twitch.

Breathwork focuses on consciously controlling and changing the way we breathe to positively affect our mind, body and spirit.

Read more about our recommendations on how to choose the right tennis racket.

Effective core workout with exercises to work out your core.

Tips on effective Hiit exercises to create fun HIIT workouts.

Learn the rules of Pickleball and get inspired with the best sports clothes for the game.

Here you will learn more about delayed onset muscle soreness and we will give you some smart tips on how to relieve DOMS.

Be inspired by Björn Borg's tracksuits for both women and men and find your favourites.

Get inspired and find your new favorite pieces from our XMAS23 collection.

Here are some inspiring and helpful tips for your glute workouts.

We've compiled our selection of shorts into a comprehensive guide to help you find the perfect shorts for your specific training needs and preferences.

We want to share tips and running techniques that will help you maximize both performance and enjoyment while running.

Plyometric training is a form of exercise that focuses on increasing strength, speed and power through rapid muscle contractions.

Training with exercise bands is a simple, effective and gentle way to workout the whole body.

Here, of course, you will find plenty of great Christmas gift ideas for kids.

Workout-inspired gifts, cozy loungewear, or stylish accessories. We have gift ideas for all girls.

Whether you need Christmas gift tips for your boyfriend, are looking for Christmas gifts for your dad, or a present for your brother, you'll find the gifts here at Björn Borg.

Let us at Björn Borg guide you through a 30-minute yoga session with 7 effective yin yoga poses

In this guide, we want to inspire you with stylish women's underwear and guide you through the different styles of panties available and of course show off our panty styles.

What should I wear when I exercise and run outside in the winter? A question that many have certainly asked themselves during the fall and winter when the temperatures have dropped but you want to continue to workout outside.

Thinking about sustainability and material selection when it comes to clothing is important, not least when it comes to children's clothing.

Björn Borg's yoga clothes are perfect for all types of yoga and are also suitable for other training and everyday for a stylish, relaxed look.

Get inspired and explore our large selection of workout sets for women, men and children and find your new favourites!

We will go through lots of great back exercises that you can do at the gym and also a good session to exercise your back at home.

Is it time to find a new school bag? You will find bags for school and work here at Björn Borg.

Take part in a packed marathon training plan.

Here you will find matching sweatsuits for women and men - made in soft, comfortable materials and with the perfect fit.

In our sustainability report for 2022, you can read about our work, projects and wins that took place during the year and what our focus is going forward. Here we will go through a couple of our highlights from 2022.

Do you want to run faster and get better running strength? Then intervals are a really good tip to add to your training routine.

Come along and be inspired and take a closer look at our large range of bags and sports bags. You also get tips on what to consider when buying a bag - all so that you can find the right bag for you.

The High IQ® performance assurance program delivers the most innovative range of environmentally friendly, intelligent textile effects available on the market today.

All of our children's swim trunks and the vast majority of our men's swim shorts range are made from 100% recycled polyester.

Are you curious about trying yoga but don't really know how to start or what exercises you should do? Welcome to our yoga session for beginners! Here we will guide you through some simple yoga exercises that you can easily do at home.

Have you thought about what a product has gone through before it reaches your hands? A whole chain of people puts all their energy into designing, producing and transporting your Björn Borg product as sustainably as we can.

Working out with kettlebells is incredibly effective and there is a great variety when it comes to exercises that you can do, which work different parts of the body.

Exercising your arms at home is both simple, time-saving and effective. There are so many challenging arm exercises you can do at home.

Start your home workout with an effective and fun 20-minute session.

Our footwear collection is designed for anyone with an active lifestyle, for those who train to live and want to be the best version of themselves – inside and outside the gym.

Are you looking for inspiration for really good ab workouts? Then you've come to the right place!

Together with Julian Hernandez, we held a great launch event for our new Sports Club collection.

We've got everything you need to stay warm outside even when the temperature drops.

Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."

3 exercises to add to your strength routine that truly challenge your core and mobility, to build a solid strong functional body.

Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?

Choosing the right tennis and padel clothing is essential to play comfortably and effectively (especially in summer, when it's hot outside). But which clothes are the most suitable?

Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.

Step up your game in our newly launched Padel collection

Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.

Sports Hour with @angelicablick sharing her top 3-abs exercises

Step up your game in our newly launched Padel collection

Our focus this year lies on the climate. We have signed up for reaching the 1,5° goal, meaning that we have to decrease our emissions by 30-50% by 2030.

6 rounds of E2MOM – Every 2 Minutes on the Minute 8 power cleans 8 push presses 8 barebell rows.

A 12 minute challenge to try on your own or with a friend.

The Stockholm Concept is a range that caters to you who want a different look, who's looking for a more subtle branding with strong fashion reference.

The seamless collection allows for both comfort and function.

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

The Borg collection is based on our hero products. These pieces are versatile performance wear with masculine colors and prints. Smart details and a strong focus on function are what make this collection unique.

A Legacy of Innovation and Style: Discover Björn Borg Underwear

Inmerse yourself in the captivating world of our latest collection, inspired by the modern training clubs that are becoming increasingly popular in larger cities all over the world - but also by our own training club.

Get inspired and find your gifts for Valentines Day here.

Men's underwear style guide. Various underpants styles, from everyday to underpants for training, all with a perfect fit. Read more about materials & see our range.

We don’t believe in norms - we believe in following our own vision with clear determination.

We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia.

New capsule collection inspired by the Swedish darkness - Running from daylight.

This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

Björn Borg has started a collaboration with Sysav, where discarded garments are recycled to become new fabric. With world-unique textile sorting in Sysavs sorting plant Siptex in Malmö, the textiles become circular Swedish raw material for the next step in the value chain.

Our Lyocell underwear is a marvel of softness and sustainability. Made from wood pulp,

Our Sports underwear is constructed to let you go further. Light as a feather and keeping you dry...

This is our everyday favourite. An unsung hero with lighter, quality cotton.

We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.

GODSENT is regarded as one of the top esports organizations in the Nordics. They seek to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

After roughly a year at the company, Andreas Gran’s first collection with Björn Borg is launching for Autumn/Winter 2020. Inspired by the brands’ heritage and Scandinavian design, the collection demonstrates a stylish and long-lasting direction of the Björn Borg brand.