Collections

New launch - Tennis collection

New launch of Tennis collection

When we decided to relaunch our racquet collection, there were no other options for inspiration than ourselves: Björn Borg and our history.

A story based on one of the world’s most successful tennis players of all time. A player who changed the game by the way he acted and dressed.

The result is a line of classic tennis clothing, updated with new materials, functionality and details. A collection taking inspiration from the white sport, the green grass on the court and the blue skies above it.

A collection that tributes the elegant history of the sport, but at the same time allows a personal way of dressing.

A collection made to inspire training, and solidarity - in- and outside of the court.

Guides / Stories

Friends of Björn Borg love playing Padel

We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.

Collections / Guides

Seamless collection

The seamless collection allows for both comfort and function.

Collections / Find your Tribe

Find your tribe

This season is all about highlighting the importance of coming together, something we certainly took for granted at the beginning of last year.

Collections / Find your Tribe / Training

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.