Alice Stenlöf @alicestenlof

Meet our Tribe : Alice Stenlöf, a Swedish entrepreneur and founder of A-DSGN "I’m so excited and proud for being a part of @bjornborg!."

Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an amazing adventure up in the North of Sweden to work out and recharge.

Find a tribe that light you up, guide you, and motivate you. Find someone that pushes you, someone that makes you join a workout. We want to inspire you to join our Björn Borg Tribe.

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

Our new Finnish brand ambassador Robin Packalen is one of Scandinavia’s biggest superstars. The charismatic and talented artist is now ready to enter the global arena. He likes to play with contrasts in his music – and in his style.

We’re proud to announce our new ambassador, stylist and content creator @mrjulls:

Our new health coach. A fitness professional based in Stockholm. In his daily work, he trains clients, manages a boutique studio and inspires his community to get stronger and feel better.

Training means a lot to me. Training has helped me both physically and mentally.

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do