Guide to women's underwear - Find the perfect panties for you

The Björn Borg Logo Style collection is a timeless favorite, blending comfort, quality, and signature branding for a look that’s as iconic as it is practical. Designed with premium materials and a focus on everyday wearability, this collection offers the ultimate balance of style and functionality.

Key Features of the Logo Style Collection:

Premium Softness: Made with 160 GSM soft cotton stretch fabric, this collection ensures a luxurious, lightweight feel that’s perfect for all-day comfort. The fabric’s softness provides a gentle touch against the skin.

High-Quality Material: Crafted with 95% Better Cotton Initiative (BCI) certified cotton and 5% elastane, these pieces are breathable, durable, and flexible. The cotton is sustainably sourced, offering a fit that’s both eco-conscious and incredibly comfortable.

Iconic Björn Borg Waistband: The standout feature of this collection is the bold, iconic Björn Borg logo waistband. Combining a sporty edge with a secure, no-dig fit, it’s the perfect detail for those who want both comfort and signature branding.

Soft Cotton Stretch: The stretch in the fabric allows for a snug, flexible fit that moves with you, making these pieces ideal for active days or casual wear.

The Björn Borg Everyday Cotton Collection is designed for women who value comfort and softness without compromising style. These everyday essentials combine premium materials with a thoughtful design, making them perfect for all-day wear, no matter the occasion.

Key Features:

• Premium Softness: Crafted for ultimate comfort, this collection features a 170 GSM organic cotton stretch fabric that feels luxuriously soft against the skin. The addition of elastane ensures flexibility and a perfect fit that moves with you.

• Organic Cotton Blend: Made with 95% organic cotton and 5% elastane, these garments are both eco-conscious and incredibly durable. The organic cotton is breathable and gentle on the skin, making it ideal for everyday use.

• Soft Microfiber Waistband: The soft microfiber waistband ensures a comfortable, no-dig fit, preventing irritation and providing all-day support.

• Björn Borg Logo Waistband: Subtle yet stylish branding with the iconic Björn Borg logo on the waistband adds a sleek and sporty touch to the design.

• Mid-Rise Waist & Full Back Coverage: Designed with a flattering mid-rise waist and full back coverage, these pieces offer a secure and confident fit. They’re versatile enough to pair seamlessly with all types of clothing, from jeans to dresses.

Experience the ultimate comfort and luxury with Björn Borg's Lyocell underwear for women. Crafted from premium-quality Lyocell fabric, our underwear offers exceptional softness, breathability, and moisture-wicking properties.

• Soft and gentle: The delicate Lyocell fibres are kind to your skin, providing a luxurious feel throughout the day.

• Breathable and moisture-wicking: Stay cool and dry with our breathable Lyocell fabric that effectively wicks away moisture.

• Eco-friendly: Lyocell is a sustainable and biodegradable fabric, making it a responsible choice for your wardrobe.

• Stylish designs: Choose from various styles and colours to find your perfect fit.

The Björn Borg Invisible range offers the ultimate combination of comfort, functionality, and style. Designed with innovative features, this underwear provides a sleek and discreet fit for any occasion, ensuring you look and feel confident throughout the day.

Key Features of the Invisible Concept:

Laser-Cut Seams: Precision laser-cut seams deliver a smooth, seamless finish, minimizing visibility under clothing. Whether you wear form-fitting attire or lightweight fabrics, this design ensures a flawless, invisible look.

Premium Material: Made from 190 GSM quick-dry microfiber, these garments provide a soft, lightweight, and breathable feel. The fabric is designed to wick away moisture, keeping you cool and comfortable during any activity.

Recycled Content: Crafted with a sustainable blend of 72% recycled polyamide and 28% elastane, this underwear is eco-friendly but also stretchy and durable, ensuring a perfect fit that moves with you.

Mid-Rise Waist: The flattering mid-rise waist offers the ideal balance of comfort and coverage, making it versatile for all outfits, from casual jeans to elegant dresses.

Björn Borg Tonal Logo: A subtle tonal Björn Borg logo printed at the hip adds a touch of understated branding, keeping the design minimal yet stylish.