Björn Borg is a brand deeply rooted in the world of tennis, inspired by the legendary tennis player Björn Borg, who made history with five consecutive Wimbledon titles between 1976 and 1980. These successes laid the foundation for our brand, Björn Borg, which was launched in 1984. Starting as a collection of sportswear, we quickly expanded to include underwear, where the bold and colorful designs, particularly the iconic 'Borg Classic Shorts 3201,' transformed how men viewed comfort and style, contributing to our international success.

In the 2000s, we returned to our sporty roots, creating a collection of sportswear that not only combines functionality and fashion but also reflects our commitment to offering garments that inspire both athletes and style-conscious individuals. Today, we are proud to be a leading player in sports fashion, with a strong focus on offering timeless, high-performance pieces that embody the essence of both athletic achievement and style.

Our journey, from the legacy of a tennis hero to a global fashion phenomenon, reflects our dedication to continually pushing the boundaries of what sports fashion can be. We live by the concept 'Train to Live'—the belief that training is the key to becoming the best version of yourself, and this philosophy permeates everything we do, from design to our company culture.