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Let's talk green goals
Let's talk green goals
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Collections
Move to Recharge
This Christmas, Move to Recharge. Give the gift of a better tomorrow.
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Collections
This season, fight the darkness
Inspired by the all-consuming Swedish darkness, the reflective design in the Running from daylight collection is not just for show but also for preventive measures against unforeseen danger.
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Collections
Gear up for winter training
We continue our journey towards a fully sustainable range, offering 78% sustainably sourced products in our new Christmas collection.
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Collections
Stockholm Concept
This season's tonal camouflage print is inspired by the training gear of the Swedish army.
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Collections
Performance collection
Our Performance line of sports fashion garments has never been in a better shape.
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Collections
Running from daylight
“In Running from daylight we’ve gathered it all – the Björn Borg heritage, Scandinavian design and the importance of being seen in the dark when out training.”
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Interview: Andreas, creative director
An interview with the new Creative Director of Björn Borg.
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Guides
Come visit us!
Here today, gone tomorrow. We're opening up temporary retail stores in some of our best summer cities. Come visit us!
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Training
Smashing full-body workout
Hit a full-body workout using one of Valdemar Fredriksson’s favourite gym equipment; the slamball.
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Stories
#Regnbågsblod
Men who have sex with men can’t donate blood on the same basis as heterosexuals in Sweden. Together with the organization #Regnbågsblod, we are challenging these homophobic regulations.
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Training
Bodyweight Flow with Team Salty
Quick and efficient under-10-minute bodyweight flow in front of an eerily quiet and vacant Amsterdam city.
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Training
Mobility hip-hop with Team Salty
Wriggle your body back into alignment and move to these dope beats with @sweatsosalty Hip hop Mobility series.
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Collections
Never out of style
We’ve been perfecting this line for many years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. Attending to every single detail and every eccentric inspiration for the perfect fit and comfort.
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Training
4 playlists to boost your workout
We asked some of our friends to share their fav playlists, all set to power up today’s workout.
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Guides
Ask the coach
In need of advice from a personal trainer, but you don´t have one? Don't worry, we're here to help together with Safe Education!
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Training
At-home workout
Who needs a gym when there’s the living room floor? Sara Tickle is showing us a full-body workout you can do anywhere!
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Training
Digital Sports Hour
Every Friday at 11 AM we close down our offices to go workout together – we call it Sports Hour. Now we want you to join us!
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Collections
Peace Collection
Inspired by the Swedish forests, the Peace collection honours our favourite place to go to for energy, reflection and training.
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Training
How to use a resistance band
Clear out a space in your living room and prepare to sweat! We’ve rounded up our favourite resistance band workouts by Fashionablefit.
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Training
How to train like Joel
Joel Kinnaman on filming Suicide Squad, his favorite type of training (clue: one of the fastest growing fighting arts in the world) and how to physically prepare for new roles as an actor.
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Stories
Teaming up with Joel Kinnaman
"When Björn Borg first approached me, and we quickly realized how equally passioned we are about training and how it can enhance your life in so many ways, I knew that it was the right project to join."
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Stories
Björn Borg x GODSENT
GODSENT is regarded as one of the top esports organizations in the Nordic and seeks to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.
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Stories
Björn Borg x Joel Kinnaman
We’re proud to announce that Joel Kinnaman has joined our mission to inspire people to be more by doing sports and together we believe that anyone can become better.
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Training
The Rage Gym
It's good to be a person who never bruises, never loses control and is always well ordered. But is it really healthy to go about our days suppressing everything negative that comes our way?
Not according to science.
So watch us go nuts in the Rage Gym - this is #Ragefulness.
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Training
Working out in a church
We used science to create a symphony that increases your performance, and we couldn’t wait long to try out our new favourite workout track and the benefits of it.
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Training
Mud, fire and more mud
We’re teaming up with Tough Viking, the leading and largest Obstacle Race in Scandinavia. The obstacles are massive and consist of water, mud, monkey bars and barbed wire. Do you dare to join in?
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Collections
Autumn sportswear
"Love means nothing in tennis, it literally means zero. For us, however, it means passion and a love for the sport. The possibility to make yourself better, and to never give up."