Sustainability from idea to product

At Björn Borg, we work a lot with sustainability (it's actually one of our three biggest focus areas) and have set high goals that we want to achieve. Our most important sustainability goal is that we will reduce our carbon footprint by 50% in absolute terms by 2030 from a 2020 base year.

Production and materials account for the largest part of our emissions. In 2021, these parts accounted for 89%. We constantly work hard to find better materials and production techniques, as well as better transport solutions for our products.

• 100% more sustainably produced material for clothing

• A plan to move to 0% airfreight

• 100% more sustainable materials or support of Better Cotton's mission in our bags by our autumn/winter collection 2025

• To constantly work to find better solutions for more sustainable logistics

We have clear working methods and a roadmap going forward to reach our goal of halving emissions by 2030. We have three clear focus areas:

Create a winning team – You as a consumer are an important driving force in putting pressure on other important partners. Our team consists of you, ourselves here at Björn Borg, our customers, and our partners in manufacturing and transport, among other things.

Decreasing footprint – We control our emissions with smarter production and logistics solutions, and of course also our own emissions in stores, cars and offices. We look at both materials and manufacturing, transport and direct emissions.

Compliance – Compliance is in many ways the core of our sustainability work. Complying with requirements and both national and international laws and regulations are the very foundations of our work. It sets demands and keeps us on our toes to constantly develop and be one step ahead.

Recycling cooperation with Sysav

During 2021, we entered into a collaboration with Sysav textile sorting facility Siptex in Malmö. Here we send discarded garments as development samples and returns from customers that for some reason cannot be sold back. The textiles are recycled into raw materials and further into new fabrics.

• Can you give an example of a production technique/process you want to highlight that makes a big difference to sustainability and the environment?

  - High IQ® Lasting Color ECO (Avitera). High IQ® uses AVITERA SE technology. It is a revolutionary dye that saves up to 50% water, energy and CO2 emissions during the dyeing process compared to conventional dyes.

  The color stays sharp and does not fade away, dark and light colors stay intense throughout the life of the garment, wash after wash.

  Below you can see some of the garments from our popular Centre collection, where the technology High IQ® Lasting Color ECO (Avitera) was used.

Production accounts for 89% of our total emissions. Transport accounts for 8% (2021). The manufacturing of products has a big impact, but transport is also an important category to look at. Here, too, we are working to find solutions such as a transition from air freight to low-emission alternatives.

We track all our deliveries and use almost exclusively road and sea transport.

No scheduled air transport

Did you know we never schedule air transport? If a delivery is delayed, we always try to find alternative solutions. Starting in 2022, all air transport must be approved by the management team.

Björn Borg employees always try to find an alternative means of transport to air when it comes to business trips, for example by train or choosing leasing cars with fossil-free fuels.

One central warehouse

We have one central warehouse, which is positive in many ways, especially when it comes to the environment. Our warehouse Nowaste Logistics is environmentally certified and recycles organic waste into biogas. In 2021, 89.64 tons of biogas, equivalent to 7,000 liters of gasoline, were produced from the waste.

All our product packaging, hangtags and shipping boxes are made from a mix of materials from responsibly managed forests as well as recycled or controlled wood.

Custom-made shipping boxes for glasses

Shipping boxes and bags for our glasses are custom made for a precise number of items to avoid shipping air. All glasses are supplied in cornstarch bags and the number of bags is two instead of four, which is the industry standard. Our glasses cases are delivered without plastic bags and wrapped in wax paper, should they need to be protected.

ÅterBära™ certified bags

A couple of years ago, we also replaced the previously used shipping boxes for our webshop shipments with ÅterBära™ certified bags. These are made from recycled material and are 100% climate compensated. Read more about our packaging and materials in stores here.