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AW24 - The most stylish tennis clothes of the season

Björn Borg is a globally recognized brand that emerged from the exciting world of tennis, created with inspiration from the legacy of the legendary tennis player Björn Borg.

Our brand is known for combining sports and fashion in a way that inspires both on and off the court.

In our latest autumn and winter collection, AW24, we introduce the Raquet Club collection, a range of stylish and functional tennis apparel that reflects Borg's dynamism and power.

The collection features pieces in sophisticated colors like deep red and elegant dark green. These shades, combined with our unique design details, offer you a look that feels both modern and timeless.

From tennis concept to global fashion phenomenon

Björn Borg is a brand deeply rooted in the world of tennis, inspired by the legendary tennis player Björn Borg, who made history with five consecutive Wimbledon titles between 1976 and 1980. These successes laid the foundation for our brand, Björn Borg, which was launched in 1984. Starting as a collection of sportswear, we quickly expanded to include underwear, where the bold and colorful designs, particularly the iconic 'Borg Classic Shorts 3201,' transformed how men viewed comfort and style, contributing to our international success.

In the 2000s, we returned to our sporty roots, creating a collection of sportswear that not only combines functionality and fashion but also reflects our commitment to offering garments that inspire both athletes and style-conscious individuals. Today, we are proud to be a leading player in sports fashion, with a strong focus on offering timeless, high-performance pieces that embody the essence of both athletic achievement and style.

Our journey, from the legacy of a tennis hero to a global fashion phenomenon, reflects our dedication to continually pushing the boundaries of what sports fashion can be. We live by the concept 'Train to Live'—the belief that training is the key to becoming the best version of yourself, and this philosophy permeates everything we do, from design to our company culture.

From Björn Borg to the next star - Can Leo Borg carry the legacy forward?

Björn Borg, who once revolutionized the tennis world with his unique playing style and winning mentality, inspired more than just a legend on the tennis court. In 1984, the Björn Borg Collection was founded, a brand that embodies his bold and pioneering spirit.


Today, the name Borg is carried forward by his son, Leo Borg, who has already made a name for himself on the international tennis scene. With his father's characteristic calm and focus, Leo has demonstrated his potential by competing in both junior and professional tournaments, including Grand Slam events like Wimbledon.


In the same spirit, we proudly present the latest Björn Borg collection—designed to reflect the core of our brand: combining high-performance sports fashion with a design that exudes both power and appeal. Explore our new pieces and become part of the legacy that continues to shape the future of tennis.

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