Find your Tribe / Stories
Björn Borg on tour
Explore the winter landscapes of the North of Sweden together with us!
Sometimes you need to let go and leave your everyday life behind. We brought our Tribe for an unforgettable experience in the North of Sweden to work out and recharge.
In the most beautiful nature, and with people we love, we experience the Northern light, scooter safari, workouts, and meditation. Stay tuned for more!
49.95 USD
Train to live.
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Collections / Find your Tribe / Training
Train to live
Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.
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Friends of Björn Borg love playing Padel
We brought some of our friends to @padelgardensolna for a fun game of padel and lunch in a beautiful sunny Stockholm.
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Ellen Claesson
Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do
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Lisa Olsson
We're proud to announce our new ambassador, entrepreneur and founder of Nootka
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