Find your Tribe

Martin Hansson

Meet Martin

"Health, working out and feeling well, both physically and mentally, has become very important to me – and I think a lot of other people as well. Especially during this year. I try to work out around 5-6 times a week and do different types of workouts depending on what I feel like. I don't believe in having a too strict workout schedule, instead I think one should go with one's gut feeling and always work out for wellness – that's what working out is about for me. I really like the combination of sporty and dressed up, like a suit with a sweatshirt underneath or a sweat-set with a suede jacket".

Tell us a bit about your relationship with the brand

Ever since I was a kid, I’ve liked the products and brand of Björn Borg. But later on - as I’ve been working out more - sportswear has become a big part of my everyday wardrobe

I can often be seen wearing a grey or black sweatsuit from Björn Borg.

#traintolive

Underwear Guide

Premium Cotton Stretch (Core)

Premium Cotton Stretch is our most iconic luxurious-feeling underwear. Crafted from high-quality premium cotton and win than unrivaled fit. It’s a true icon,

Find your Tribe

Ellen Claesson

Björn Borg has always been with me throughout my entire life. It's a brand that I have been familiar with for a long time. I'm so happy to be working together with a brand that I've worn as a kid and still do

Find your Tribe / Interviews

Lisa Olsson

We're proud to announce our new ambassador, entrepreneur and founder of Nootka

Collections / Find your Tribe / Training

Train to live

Harder, Better, Faster, Stronger! That's what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.