Men's New Arrivals

Introducing our latest arrivals for men.
Upgrade your wardrobe with stylish activewear, comfortable loungewear, and trendy accessories. From high-performance workout gear to cozy hoodies, find the perfect pieces to elevate your style. Shop now and redefine your fashion with Björn Borg.
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Ace Padel Bag SSportbag
499 NOK
Ace Tennis BackpackBackpack
799 NOK
Running BeltBag
299 NOK
<img draggable="false" src="https://www.bjornborg.com/media/images/2639_eae2f25bbc-10003585-p0679-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Ace Tie Dye T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Ace Tie Dye T-ShirtT-shirt
449 NOK
<img draggable="false" src="https://www.bjornborg.com/media/images/2716_79f03f95e3-10004840_bk001_2-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Duffle Bag 75L" class="e9 b9 ec e8 bd mz n0"/>
Borg Duffle Bag 75LDuffle Bag
1 099 NOK
<img draggable="false" src="https://www.bjornborg.com/media/images/2717_f82c83f852-10004841_bk001_3-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Duffle Bag 95L" class="e9 b9 ec e8 bd mz n0"/>
Borg Duffle Bag 95LDuffle Bag
1 199 NOK
<img draggable="false" src="https://www.bjornborg.com/media/images/2709_8cb07f249a-10004391_p0695_2-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Microfiber Boxer 1-pack" class="e9 b9 ec e8 bd vr n0"/>
Microfiber Boxer 1-packBoxer Briefs
199 NOK
<img draggable="false" src="https://www.bjornborg.com/media/images/2710_8f3c07f3fe-10004392_p0699_2-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Microfiber Boxer 1-pack" class="e9 b9 ec e8 bd vr n0"/>
Microfiber Boxer 1-packBoxer Briefs
199 NOK
<img draggable="false" src="https://www.bjornborg.com/media/images/2711_f7b9954c8d-10004393_p0702_2-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Microfiber Boxer 1-pack" class="e9 b9 ec e8 bd vr n0"/>
Microfiber Boxer 1-packBoxer Briefs
199 NOK
<img draggable="false" src="https://www.bjornborg.com/media/images/1089_80661e6b12-9999-1140_bl183_1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Borg T-ShirtT-shirt
299 NOK
<img src="https://www.bjornborg.com/media/attributes/nightshadow-blue_9686.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Nightshadow Blue" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 13
<img draggable="false" src="https://www.bjornborg.com/media/images/1089_ec36cf9335-9999-1140-be023-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Borg T-ShirtT-shirt
299 NOK
<img src="https://www.bjornborg.com/media/attributes/tarmac_3578.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Tarmac" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 13
<img draggable="false" src="https://www.bjornborg.com/media/images/1089_3074f1da84-9999-1140-gn213-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Borg T-ShirtT-shirt
299 NOK
<img src="https://www.bjornborg.com/media/attributes/green-flash_9956.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Green Flash" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 13
<img draggable="false" src="https://www.bjornborg.com/media/images/1089_44a91bcea4-9999-1140_gn178_1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Borg T-ShirtT-shirt
299 NOK
<img src="https://www.bjornborg.com/media/attributes/duffel-bag_9643.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Duffel Bag" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 13
<img draggable="false" src="https://www.bjornborg.com/media/images/2633_38b82ad099-10003470-p0719-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Printed T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Borg Printed T-ShirtT-shirt
399 NOK
<img draggable="false" src="https://www.bjornborg.com/media/images/2634_a6b0ca3e45-10003471-p0719-5-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Long Sleeve Print T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Borg Long Sleeve Print T-ShirtLong sleeve t-shirt
599 NOK
<img draggable="false" src="https://www.bjornborg.com/media/images/1090_81e9825198-9999-1140-be023-3-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Shorts" class="e9 b9 ec e8 bd mz n0"/>
Borg ShortsShorts
399 NOK
<img src="https://www.bjornborg.com/media/attributes/tarmac_3578.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Tarmac" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 10
<img draggable="false" src="https://www.bjornborg.com/media/images/1090_5fe2f33fa5-9999-1191-bl183-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Shorts" class="e9 b9 ec e8 bd mz n0"/>
Borg ShortsShorts
399 NOK
<img src="https://www.bjornborg.com/media/attributes/nightshadow-blue_9686.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Nightshadow Blue" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 10
<img draggable="false" src="https://www.bjornborg.com/media/images/2632_7aac83eb6d-10003433-gn213-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Mock Neck Ls T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Borg Mock Neck Ls T-ShirtLong sleeve t-shirt
599 NOK
<img src="https://www.bjornborg.com/media/attributes/green-flash_9956.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Green Flash" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2632_e7c830301c-10003433-bk001-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Mock Neck Ls T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Borg Mock Neck Ls T-ShirtLong sleeve t-shirt
599 NOK
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/green-flash_9956.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Green Flash" class="e9 b9 ec e8 bd mz n0"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/1096_c9d5219fd1-9999-1561-gn178-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Midlayer Half Zip" class="e9 b9 ec e8 bd mz n0"/>
Borg Midlayer Half ZipMidlayer
649 NOK
<img src="https://www.bjornborg.com/media/attributes/duffel-bag_9643.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Duffel Bag" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/2569_06256325ab-10004262-bl183-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Full Zip Fleece" class="e9 b9 ec e8 bd mz n0"/>
Borg Full Zip FleeceFleece
599 NOK
<img src="https://www.bjornborg.com/media/attributes/nightshadow-blue_9686.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Nightshadow Blue" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/2569_f995aab20e-10004262-gn178-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Full Zip Fleece" class="e9 b9 ec e8 bd mz n0"/>
Borg Full Zip FleeceFleece
599 NOK
<img src="https://www.bjornborg.com/media/attributes/duffel-bag_9643.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Duffel Bag" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/1883_16496c5c50-10002176-bl183-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Athletic T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Borg Athletic T-ShirtT-shirt
399 NOK
<img src="https://www.bjornborg.com/media/attributes/nightshadow-blue_9686.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Nightshadow Blue" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 4
<img draggable="false" src="https://www.bjornborg.com/media/images/1883_42525d52d1-10002176-gn178-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Athletic T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
New Arrival
Borg Athletic T-ShirtT-shirt
399 NOK
<img src="https://www.bjornborg.com/media/attributes/duffel-bag_9643.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Duffel Bag" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 4
<img draggable="false" src="https://www.bjornborg.com/media/images/1779_c8c4f5a609-10001895-gn178-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Pocket Shorts" class="e9 b9 ec e8 bd mz n0"/>
Borg Pocket ShortsShorts
499 NOK
<img src="https://www.bjornborg.com/media/attributes/duffel-bag_9643.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Duffel Bag" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/1779_1e2fb9a010-10001895-bl183-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Pocket Shorts" class="e9 b9 ec e8 bd mz n0"/>
Borg Pocket ShortsShorts
499 NOK
<img src="https://www.bjornborg.com/media/attributes/nightshadow-blue_9686.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Nightshadow Blue" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/1111_5e601018fd-10000573-gn213-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Short Shorts" class="e9 b9 ec e8 bd mz n0"/>
Borg Short ShortsShorts
449 NOK
<img src="https://www.bjornborg.com/media/attributes/green-flash_9956.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Green Flash" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 11
<img draggable="false" src="https://www.bjornborg.com/media/images/1111_50ddf08585-10000573-gn178-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Short Shorts" class="e9 b9 ec e8 bd mz n0"/>
Borg Short ShortsShorts
449 NOK
<img src="https://www.bjornborg.com/media/attributes/duffel-bag_9643.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Duffel Bag" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 11
<img draggable="false" src="https://www.bjornborg.com/media/images/2421_47df54eb6a-10003201-bl183-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Half Zip Fleece" class="e9 b9 ec e8 bd mz n0"/>
Borg Half Zip FleeceFleece
599 NOK
<img src="https://www.bjornborg.com/media/attributes/nightshadow-blue_9686.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Nightshadow Blue" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 4
<img draggable="false" src="https://www.bjornborg.com/media/images/2421_5030699996-10003201-gn178-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Half Zip Fleece" class="e9 b9 ec e8 bd mz n0"/>
Borg Half Zip FleeceFleece
599 NOK
<img src="https://www.bjornborg.com/media/attributes/duffel-bag_9643.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Duffel Bag" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 4
<img draggable="false" src="https://www.bjornborg.com/media/images/2450_48077911af-10003282-gn178-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Training Midlayer Jacket" class="e9 b9 ec e8 bd mz n0"/>
Borg Training Midlayer JacketJacket
799 NOK
<img src="https://www.bjornborg.com/media/attributes/duffel-bag_9643.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Duffel Bag" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/green-gables_4993.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Green Gables" class="e9 b9 ec e8 bd mz n0"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2420_2ef13670cc-10003198-gn178-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Borg Training Pants" class="e9 b9 ec e8 bd mz n0"/>
Borg Training PantsPants
799 NOK
<img src="https://www.bjornborg.com/media/attributes/duffel-bag_9643.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Duffel Bag" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/green-gables_4993.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Green Gables" class="e9 b9 ec e8 bd mz n0"/>
<img draggable="false" src="https://www.bjornborg.com/media/images/2463_66061e24e8-10003326-bl017-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Ace T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Ace T-ShirtT-shirt
399 NOK
<img src="https://www.bjornborg.com/media/attributes/moonlit-ocean_6872.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Moonlit Ocean" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/2463_fd58647d70-10003326-gn215-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Ace T-Shirt" class="e9 b9 ec e8 bd mz n0"/>
Ace T-ShirtT-shirt
399 NOK
<img src="https://www.bjornborg.com/media/attributes/cilantro_3275.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Cilantro" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 3
<img draggable="false" src="https://www.bjornborg.com/media/images/1909_5b6d9b2bc5-10002218-bl017-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Ace 9’ Shorts" class="e9 b9 ec e8 bd mz n0"/>
Ace 9’ ShortsShorts
549 NOK
<img src="https://www.bjornborg.com/media/attributes/moonlit-ocean_6872.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Moonlit Ocean" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 6
<img draggable="false" src="https://www.bjornborg.com/media/images/1909_a447fd98e4-10002218-gn215-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Ace 9’ Shorts" class="e9 b9 ec e8 bd mz n0"/>
Ace 9’ ShortsShorts
549 NOK
<img src="https://www.bjornborg.com/media/attributes/cilantro_3275.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Cilantro" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 6
<img draggable="false" src="https://www.bjornborg.com/media/images/2638_b1590be603-10003496-bl017-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Ace Block Polo" class="e9 b9 ec e8 bd mz n0"/>
Ace Block PoloPolo Shirt
499 NOK
<img draggable="false" src="https://www.bjornborg.com/media/images/2462_492ae48363-10003325-bl017-1-original.jpg?auto=format&amp;w=700&amp;q=70" alt="Ace Polo" class="e9 b9 ec e8 bd mz n0"/>
Ace PoloPolo Shirt
499 NOK
<img src="https://www.bjornborg.com/media/attributes/moonlit-ocean_6872.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Moonlit Ocean" class="e9 b9 ec e8 bd mz n0"/>
<img src="https://www.bjornborg.com/media/attributes/black_1896.jpg?auto=format&amp;w=12&amp;fm=png&amp;q=70" alt="Black Beauty" class="e9 b9 ec e8 bd mz n0"/>
+ 2
Men's New Arrivals

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